Google has announced in its blog its intention to add a feature to search that will allow results to be better contextualized. This means you'll be able to learn more about the search result, the website it appears on and where the information comes from.
Objective?
The aim is to make users more familiar with websites they don't necessarily recognize.
"But there's also a ton of great information and services on sites you may never have discovered before," Google said in a blog post. "And while you can still use Google to do additional research on these sites, we're working on a new way to let you find useful information without having to do another search."
How does it work?
Starting today, users will see a menu icon next to "Most Google results". Click on it and you'll get more information. According to Google, this new setting will enable users to make more informed decisions about the sites they visit.
Website information will be taken from Wikipedia, which Google claims will provide the most up-to-date, verified information available. "If it's a site you've never heard of before, this additional information can give you insight, or reassurance, especially if you're looking for something important, like health or financial information," Google said.
If a website lacks Wikipedia information, Google will include additional content.
For job searches and company listings, Google has indicated that it will include information on how the company obtains this information. Before visiting a website, Google will also indicate whether it is secure through the use of the HTTPS protocol.
Is it available in France?
You can start learning more about search today in English in the US on desktop, mobile, and the Google App on Android. Google has not announced when these features will be rolled out in France or other countries around the world.
To conclude
Today's update follows a major overhaul of Google Search on mobile, and shows just how important UX is to Google.
Source : Google Blog
